MEET THE TEAM
You didn’t come this far to stop
Our Media Marketing Head & FMCG Specialist - Heba Sajid
With over two decades of experience in construction, building design, and asset management, Irfan Ashraf brings a wealth of global expertise and a strong commitment to excellence to our leadership team.
Throughout his distinguished career, he has contributed to some of the world’s most ambitious infrastructure projects, including the iconic Burj Dubai in the UAE, the strategic Hamad Port Project in Qatar, and most recently, the transformative Cross River Rail project in Australia. His diverse project portfolio reflects not only his technical proficiency but also his ability to lead multidisciplinary teams across complex, large-scale developments.
Known for his passion, work ethic, and relentless pursuit of perfection, Irfan Ashraf sets high standards in everything he undertakes. His leadership is driven by a belief in building lasting value—through innovation, quality, and integrity.
At the heart of his vision is a simple goal: to deliver exceptional results that stand the test of time
Meet Heba Sajid, a dynamic professional with a unique blend of healthcare expertise and digital innovation. With a PARA MEDICINE background from the College of the North Atlantic – Qatar, and a Pharmacy Technician certification from Penn Foster, Heba brings a foundation of precision, care, and critical thinking to every ENDEAVOUR.
Over the past decade, Heba has carved out a strong presence in the world of social media and digital marketing, with deep, hands-on expertise in Meta platforms, content strategy, and brand growth. Having led the digital development and social media management for over 15 startups, Heba has a proven track record of building brands from the ground up—delivering measurable impact across industries.
As a startup advisor and personalized shopping expert, Heba combines business acumen with a deep understanding of user BEHAVIOUR to create strategies that resonate and convert. From website development to social media management, Heba offers end-to-end digital solutions tailored to help businesses thrive in today’s competitive market.
Whether you're a startup in need of guidance, a brand seeking digital transformation, or an individual looking for personalized shopping expertise—Heba is your go-to partner.